Top 50 Most Valuable Brands 2024
According to the latest Internet rankings, the top 50 most valuable brands in the world represent a diverse range of industries and sectors. These brands have established themselves as leaders in their respective fields, and their value is a testament to their strong brand equity and market presence.
Topping the list is tech giant Apple, with a brand value of over $263 billion. Known for its innovative products and loyal customer base, Apple has consistently maintained its position as one of the most valuable brands in the world. Following closely behind is Amazon, with a brand value of over $254 billion. As the largest e-commerce platform globally, Amazon's brand has become synonymous with convenience and reliability.
Other notable brands in the top 10 include Microsoft, Google, and Samsung, all of which have solidified their positions as key players in the technology sector. In addition to tech companies, the list also features prominent names from the consumer goods, automotive, and financial services industries.
| Rank 2024 | Rank 2023 | Logo | Brand | Country | 2024 | 2023 |
|---|---|---|---|---|---|---|
| 1 | 2 |  | Apple | United States | $516,582M | $297,512M |
| 2 | 4 |  | Microsoft | United States | $340,442M | $191,574M |
| 3 | 3 |  | United States | $333,441M | $281,382M | |
| 4 | 1 |  | Amazon | United States | $308,926M | $299,280M |
| 5 | 6 |  | Samsung | South Korea | $99,365M | $99,659M |
| 6 | 5 |  | Walmart | United States | $96,842M | $113,781M |
| 7 | 10 |  | TikTok | China | $84,199M | $65,696M |
| 8 | 14 |  | United States | $75,716M | $58,971M | |
| 9 | 11 |  | Deutsche Telekom | Germany | $73,321M | $62,928M |
| 10 | 7 |  | ICBC | China | $71,828M | $69,545M |
| 11 | 8 |  | Verizon | United States | $71,754M | $67,443M |
| 12 | 15 |  | State Grid Corporation of China | China | $71,145M | $58,846M |
| 13 | 26 |  | United States | $70,443M | $47,439M | |
| 14 | 12 |  | China Construction Bank | China | $65,604M | $62,681M |
| 15 | 18 |  | Starbucks | United States | $60,669M | $53,432M |
| 16 | 17 |  | Agricultural Bank Of China | China | $60,398M | $57,691M |
| 17 | 16 |  | MercedesBenz | Germany | $59,436M | $58,797M |
| 18 | 9 |  | Tesla | United States | $58,272M | $66,207M |
| 19 | 35 |  | Oracle | United States | $53,099M | $39,574M |
| 20 | 13 |  | Home Depot | United States | $52,768M | $61,053M |
| 21 | 19 |  | Toyota | Japan | $52,673M | $52,493M |
| 22 | 27 |  | Bank of China | China | $50,469M | $47,336M |
| 23 | 25 |  | Shell | United Kingdom | $50,302M | $48,209M |
| 24 | 21 |  | Moutai | China | $50,095M | $49,743M |
| 25 | 22 |  | AT&T | United States | $49,253M | $49,614M |
| 26 | 28 |  | Costco | United States | $48,380M | $46,571M |
| 27 | 38 |  | UnitedHealthcare | United States | $47,632M | $37,094M |
| 28 | 24 |  | Allianz Group | Germany | $46,889M | $48,351M |
| 29 | 23 |  | Disney | United States | $46,717M | $49,508M |
| 30 | 117 |  | NVIDIA | United States | $44,488M | $16,922M |
| 31 | 30 |  | Ping An | China | $44,369M | $44,698M |
| 32 | 32 |  | China Mobile | China | $44,238M | $43,382M |
| 33 | 40 |  | Porsche | Germany | $43,117M | $36,759M |
| 34 | 20 |  | China | $41,794M | $50,247M | |
| 35 | 35 |  | Deloitte | United States | $41,752M | $34,514M |
| 36 | 29 |  | Aramco | Saudi Arabia | $41,562M | $45,227M |
| 37 | 33 |  | BMW | Germany | $40,987M | $40,367M |
| 38 | 34 |  | accenture | Ireland | $40,502M | $39,867M |
| 39 | 39 |  | McDonald's | United States | $37,993M | $36,863M |
| 40 | 36 |  | Bank of America | United States | $37,256M | $38,647M |
| 41 | 67 |  | Hyundai Group | South Korea | $36,962M | $27,253M |
| 42 | 46 |  | American Express | United States | $36,475M | $34,078M |
| 43 | 37 |  | Tencent | China | $36,055M | $38,059M |
| 44 | 49 |  | Wells Fargo | United States | $35,807M | $32,970M |
| 45 | 53 |  | Chase | United States | $35,807M | $31,332M |
| 46 | 43 |  | Mitsubishi Group | Japan | $35,547M | $34,962M |
| 47 | 48 |  | CocaCola | United States | $35,022M | $33,468M |
| 48 | 42 |  | UPS | United States | $34,552M | $35,400M |
| 49 | 47 |  | Volkswagen | Germany | $33,791M | $33,958M |
| 50 | 44 |  | Marlboro | United States | $32,555M | $34,741M |